Page 18 - LAW 051018
P. 18

16
LOS ANGELES, CA
Med
7810158_Coffee Poster and DPS.indd 1
7810158_Coffee Poster and DPS.indd 1
i
c
a
l
h
e
roes can be found in everyd
USC’s Trojan Grand Ballroom in the
LOS ANGEL
Ronald Tutor Campus Center
Medical heroes can be found in everyday places
E
F
OD.
Volunteers
in cli
nical res
earch
are the he
roes in
the discov
ery of
new m
edical t
a
To learn more about clini
cal r
e
se
arch
visit
w
w
w.c
i
s
cr
p.o
rg
or
c
al
87
7
-ME
D
H
ERO
.
Ra
Tog
ethe
r we c
an ma
ke a dif
ference
.
pid
Tests
U
C
IV
U
s
T
l 1- oa
t•heInRspoirantaiolndalTRuetmoarksCfroamLpocuasl Celebnrtitey rAthletes!
S
r
’Ss
lGroormain dthe Ballroom in l
a
y
places
TC
n
o
a
Volunteers in clinical r
es
ea
rch
ar
e
th
eh
oMe
• Free Lunch and Giveaways
j’
jd n
S
n
G
r
a
Ron
Rapid Tests
r Cam
t
9
• Free Health Screenings Include:
BRING FRIENDS & PRIZES IFNAMCILLYUTODEENTER
HOS
r
B
7810158_Coffee Poster and DPS.indd
REE COMMUNITY HEALTH EVENT
20/6/08 15:54:10
reatme
nts.
F
1
HIHGTSHLIGHTS
RESERVE Y
OUR
SP
OT
,MAY19,201811AM–3PMATUSC
Ronald Tutor Campus CenterBRING FRIENDS &
C
A
eTeOd 3607 Trousdale Parkway, Los Angeles, CA 90089
3
6
0
7
T
r
SATURDAY, MAY 19, 2
E
FR
. FREE HEALTH SCREENINGS. FREE FOOD. FOR MORE INFO & TO
Medical heroe
e
3607TrousdaleParkway,LoRsESAERnVgEeYOleUsR,SCPOAT 90089
o
s
EE
E
S
uFeAr
aLnYl
iEscNa
9
To learn more about clinical research visit www.ciscrp.org or call 1-877-MED HER LOC
rvi
,
C
NT
To learn more about clini
cal r
ese
arch
visit
w
w
w.c
i
scr
p.org
or c
al
l 1-
87
7-ME
DH
ERO
.
d
P
r
w
sIi
th
o
rRy
o
f
n
e
w
m
ed
ica
lt
rea
tm•
78
10158_C
offee
Post
er and DP
S.ind
d1
Together we can make a difference.
RY
Toll Free:1.877.633.4376
s
c
a
n
b
found in everyday places
20/6/08 15:54:10
A
LOS ANGELES, CA
FREE COMMUNITY HEALTH EVENT
RESERVE YOUR SPOT
www.awareforall.org Toll Free:1.877.633.4376
d
3607 Trousdale Parkway, Los Angeles, CA 90089
www.awareforall.org
U
S
C
’s
T
r
o
j
vTeEk
HOST SPONSOR NATIONAL SPONSOR
a
n
Ronald Tutor Campus Center
Volunteers in clinical research are the heroes in the discovery of new medical treatments.
www.awareforall.org Toll Free:1.877.633.4376
HIGHLIG
FOR MORE INFO & TO
• Free Health Screenings Include:
ces Together we can make a difference. OUR RAFFLE. • Conversations with Researchers and Experts
20
/6/
08 1
5:54:10
O
.
G
Blood Pressure, Diabetes, Fasting Blood
eens, Lipids, and One-Minute HIV
Sugar, Foot Screens, Lipids, aSndugOan
U
Ic V
r
a
a
n
B
T
SATURDAY, MAY 19, 2018 11AM – 3PM AT USC
Rapid Tests
Rapid3T6e0s7tsTrousdale Parkway, Los Angeles, CA 90089
• Free Lunch and Giveaways
• Community Resources and Services HIGHLIGHTS SATURDAY,MAY19,201811AM–3•PMCoAnvTerUsaStioCnswithResea•rcheCrsoanmdmExupneritsyResourcesandServices
• Meet and Hear from Study Participants
FREE ENTRY. FREE HEALTH SCREENINGS. FREE FOOD.
N
T
R
Y
.
F
• Inspirational Remarks from Local Celebrity Athletes!
FREE ENTRY. FREE HEALTH SCREENINGS. FREE FOOD. • Meet andBloHodeParerssfuroe,mDiaSbetuteds, yFasPtiangrBtilcooipd ants
O
F
R
E
E
E
REE HEALTH SCREE
y
,
L
FOR MORE INFO & TO
ALTH EVENT
RESERVE YOUR S
E
www.awareforall.org Toll Free:1.877.633.4376
a
l
o
lroom in the
s
A
SA
PRIZES INCLUDE • Meet and Hear from Study Particip
FIRE, GIFTCARDS, FAMILY TO ENTER HIGHLIGHTS
r 3607 Trousdale Parkway, OLoURs RAnFFgLEe. les, CA
AN
IP
ST
SPONSOR
a
l
d
T
A
D, K
I
ND
LE
•
Ins
a
e
s from Local Celebrity Athletes!
& MORE!
9
Blood Pressure, Diabetes, Fasting Blood
HIGnd One-Minute HOIuVr Journey to Better Health mobilePuRniItZwEilSl bIeNtrCavLeUliDngE
Sugar, Fo
OUTREACH SUPPORTERS
BROUGHT TO YOU BY
ot Screens, Lip
• Free Lunch and Giveaways
• Community Resources and Services
• Conversations with Researchers and Experts
about our upcoming neighborhood visits!
& MORE!
ids, a
around with informatioFn aIRboEut ,cliGnicaIlFreTseCarAch RandDthSe , AN IPAD, KINDLE
BRING FRIENDS &
FAMILY TO ENTERBlood Pressure, Diabetes, Fasting Blood
OUR RAFFLE. LOCAL SPONSORS
PRIZES INCLUDE
AN IPAD, KINDLE FIRE, GIFTCARDS,
OUTREACH SUPPORTERS BROUGHT TO YOU BY
Rapid Tests
HOST SPONSOR NATIONAL SPONSOR
u
to
p
OUTREA
ark
CH SUPPO
TUR
n
u
BRING FRIENDS &
H
ts
NATIONAL SPONSOR
RTE
AN IPAD, KINDLE
upcomingAWAREprogram.VisitawaFreIRfoEr,aGll.oIFrgTCtoAlReaDrnS, & MORE!
OUTREACH SUPPORTERS
BROUGHT TO YOU BY
• Meet and
• Inspirational Remarks from Local Celebrity Athletes! upcoming AWARE program. Visit awareforall.org to learn
Hear from Stu
dy Pa
rticipants
• Free Health Screenings Include:
around with information about clinical research and the
Sugar, Foot Screens, Lipids, and One-Minute HIV
& MORE!
• Free Lunch and Giveaways
• Community Resources and Services
Our Journey to Better Health mobile unit will be traveling
around
orm
with inf
n ab
esea
d
the
atio
out
clin
upcoming AWARE program. Visit awareforall.org to learn about our upcoming neighborhood visits!
ica
l
r
rch
an
• Conversations with Researchers and Experts
• Meet and Hear from Study Participants
• Inspirational Remarks from Local Celebrity Athletes!
BRING FRIENDS & FAMILY TO ENTER OUR RAFFLE. PRIZES INCLUDE AN IPAD, KINDLE FIRE, GIFTCARDS, & MORE!
HOST SPONSOR
NATIONAL SPONSOR
BROUGHT TO YOU BY
Where it has ended up is with EDC Ve- gas pulling in crowds of 400,000-plus over the course of its three days, and often sell- ing out ahead of announcing its lineup. Insomniac’s last published economic im- pact report notes more than $1.3 billion brought in for the city of Las Vegas from 2011 to 2015.
Still, there is a strong backlash against electronic dance music, with many articles speculating about its demise, when really what is happening is what always happens with dance music: It shifts and morphs and survives with a slightly different beat pattern. What stays the same is electronic dance music’s perceived association with drugs and its fallout.
In 2010, Insomniac was the center of con- troversy after a 15-year-old girl died after taking ecstasy at the 14th annual EDC at the Los Angeles Memorial Coliseum. The company settled with the victim’s family before the case went to court.
“If something goes wrong at a dance mu- sic event versus a multigenre event, it’s like when something happens to a celebrity
valgoer. He makes the rounds worldwide as a regular at Burning Man, Coachella, Lolla- palooza, Tomorrowland and Time Warp, with numerous other events on his to-go list.
“What I like about [Rotella] is that he walks around, he goes into the crowd,” says Cindy Canelo, a longtime headliner at In- somniac’s various festivals and events. “I would be scared of everyone knowing me, but I have so many friends that have pic- tures with him.”
“EDC wouldn’t exist without all the peo- ple,” Rotella declares. “The scene way back in Los Angeles, the awesome parties, EDC comes from that. Promoters like to think you’re separating them all and it’s about them. I was going for the music and for the people and I was loving all the parties. The parties got bigger. The culture changed. Not everybody is always happy with the changes.
“But I was mentored by older ravers who helped me understand way more than what I understood on my own. I like that perspec- tive. It is a good thing to stick around and be a guide in a way that preserves the core values.”
Our Journey to Better Health mobile unit will be traveling around with information about clinical research and the upcoming AWARE program. Visit awareforall.org to learn about our upcoming neighborhood visits!
AL S
RS
B
g
enC
.
PONSORS
s
C
LOS ANGELES, CA
||
FREE COMMUNITY
Volunteers in clinical research are the heroes in the discovery of new medical treatments.
n
the
To
le
arn
mo
re
ab
out
clini
c
al r
e
se
a
rch
visit
w
w
w.c
i
scr
p.o
rg
or c
al
l 1-
87
7-ME
DH
.
DAY
ugar,
F
e
tosm
l
e
mu
pirat
OUR RAFFLE.
LOCAL SPONSORS
Our Journey to Better Health mobile unit will be traveling HLIGHTS
H
s
PO
T
SATURDAY, MAY 19, 2018 11AM – 3PM AT USC
FOR MORE INFO & TO
• Free Health Screenings Include:
TollFree:1.877.633.4376 BloFoRdEEPErNeTsRsYu.rFeRE,EDHiaEAbLeTHteSsC,RFEaENstIiNnGgSB.FlRoEoEdFOOD. Medical heroes can be found in everyday places
r
F
o
r
-, M
io
et t
HS
S
C
’s
T
LOS ANGELES, CA
M e d i c a l h e r o e s R c a E n S b e E f R o u V n d E i n Y e Ov e r U y d R a y S p l a P c Oe s T
FREE ENTRY. FREE HEALTH SCREENINGS. FREE FOOD.
0
1
8
1
1
A
M
–
3
’Ms Together we can make a difference.
Sn a
o
U
S
P
TA
C
C
r
G
oT
jU
oot Sc
ni
,
9
e
i
R
o
OUG
ty
Reso
n
l
R
m
H
T
TO
YO
r
Volunteers in clinical research are the heroes in the discovery of new medical treatments.
e
n
To learn more about clini
cal r
ese
arch
visit
or c
al
o
ge
the
r
we
c
an
m
a
ke
a di
ffere
n
ce
.
u
w
w
w.c
i
scr
p.org
l 1-
87
7-ME
DH
ERO
.
n
e
a
o
U
B
j
a
G
n
G
• Conversations with Researchers and Experts
• Free Health Screenings Include:
N
I
N
reens
Y
urce
r
a
r
S
a
, Lip
sa
n
n
Ronald Tutor Campus Center
7810158_Coffee Poster and DPS.indd 1 20/6/08 15:54:10
• Free Lunch and Giveaways
.
F
d
B
www.awareforall.org
d
B
ids
0
nd
Se
a
, an
0
l
8
a
ERFOR
E
CO
R
l
dO
Our Journey to Better Health mobile unit will be traveling around wabitohut ionufrouprcmomaintigonneigahboorhuootdcvliisnitsi!cal research and the upcoming AWARE program. Visit awareforall.org to learn about our upcoming neighborhood visits!
Rotella’s office at Insomniac is full of toys and collectibles.
OUTREACH SUPPORTERS
LOCAL SPONSORS
l
E
T SPONSOR
NA
r
o
FREE COMMUNITY HEALTH EVENT
» 15 ) that we love,” says Rotella, a die- hard drum ’n’ bass fan who continues to support that sound despite its diminishing returns. “Those genres are not only not my money makers, they’re my money suckers. If I would just pick the profitable things, I could be less busy, relax a bit and do better financially. But we were doing this for free forever. I’m a fan and I love pushing things that aren’t popular. Doing the same stuff over and over again is boring. It’s about doing stuff that’s innovative. That’s what I really enjoy.”
“The first gig we did for [Rotella] was in the mid-’90s in a small bar in Los Ange- les,” recalls drum ’n’ bass legend Optical, a particular favorite of the Insomniac drum ’n’ bass die-hards. “There were maybe 50 people there and half of them asked for their money back because they hated our music. But he kept booking us and then there were 500 people, then 1,000, then 2,000, then EDC with tens of thousands at the Bassrush stage, a level I could never have possibly imagined.”
versus something happening to a non- celebrity — you hear about it in one case but not the other,” Rotella says. “There is a misconception that these problems are limited to dance music festivals. There isn’t as much of a stigma if something happens at, say, country music festivals — which are probably the rowdiest.
“Dance music has been around a long time, and it was underground for way lon- ger than any other genre that started in the underground. There was a community there that was built around the music, but people couldn’t understand it because the music wasn’t good enough to them, so it must be about the drugs. We’ve made some huge strides, but we do events all over and there are some places that react like Los Angeles used to over 10 years ago. Any mass gathering with people between the ages of 18 and 40, the events might have different images but the problems are the same, they’re just not publicized.”
Rotella knows what he’s talking about: He is not just a festival thrower but also a festi-
Photo by Danny Liao
FOR MORE INFO & TO
lroom in the
E
ne-
O
n
m
i
M
HEALTH EVENT
Minu
00
MU
N
te H
ITY
www.laweekly.com // May 11 - 17, 2018 // LA WEEKLY
8
LOCAL SPONSORS
20/6/08 15:54:10
TIONAL SPO
NSOR


































































































   16   17   18   19   20