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L.A. Weedly
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LA WEEKLY | November 23 - 29, 2018 | WWW.LAWEEKLY.COM
LA WEEKLY’S HOLIDAY CANNABIS GUIDE L
Michael Ray
1 for 1 program. With every purchase, Bloom Farms will provide a meal to someone in need!
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Pot Gives Back
Bloom Farms leads the way with a World Food Day campaign that helps local food bank
ABy Jimi Devine
s the season of giving kicks off, the cannabis industry continues its year-round effort to give back, recently highlighted by some of Californiaʼs biggest brands and a ton of local dispensaries joining forces to raise awareness of hunger on United Nationsʼ World Food Day.
Led by Bloom Farms, which since 2014 has fed more than 1.4 million meals to Californians in need, the companies kicked off a monthlong effort starting Oct. 16, which is World Food Day. During the campaign, Bloom Farms doubled its standard donation of one meal for every one product
sold. Pax, whose Pax Era is one of the most popular pieces of vaporizer hardware used for consuming Bloom Farms oil, kicked in $10,000 toward the campaign.
“There are too many people wondering where their next meal will come from in every county in America, even those with significant wealth or great agricultural traditions, like many counties in California,” said Mike Ray, Bloom Farmsʼ founder-CEO. “We built Bloom Farms around two missions — to provide great legal cannabis products and to end food insecurity in the com-
COURTESY BLOOM FARMS
munities that we live and work in. Weʼve made great strides so far and, with the help of so many community-minded members of the cannabis industry this month, we can move even further toward our goal.”
We spoke with Ray on the eve of the campaignʼs end.
“It went really well,” Ray told L.A. Weekly. ”We feel like World Hunger Day was a great success in bringing awareness to the United Nations–recognized day. We were able to take a unique approach here, something weʼve never really done before, and bring in our partners, both our dispensary partners and our product partners, to collaborate on this.”
Joining Bloom Farms, Pax and Eaze were 30 retailers across the state. Nine L.A. dispensaries took part, making up nearly a third of total retail participants. Among them were Buds & Roses, Herbarium and Urban Treez.
“We got everybody behind this initiative. People sharing it on social media, people sending messages to their email list. And we got [the media] who kind of picked up on it and wrote about it as well. We think it was a big success from a visibility standpoint. There is an end goal of no hunger by 2030 — itʼs all about spreading the message and getting out 􏰃􏰂􏰃􏰁􏰀 »
PHOTO BY KELLY GINN
COURTESY BLOOM FARMS
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